Describes the establishing process of a participative institutional evaluation (PIE) in municipal schools, conceived in partnership with teachers from Unicamp/SP. The proposition validity of a pedagogical guide as a strategic actor for the maintenance of PIE process with the internal and external school individuals assembled in commissions for evaluation purposes, and the importance of PIE in strengthen of school as a place for production of quality, are deeply concerned in this work.  It is presented in this text the discussion on the limits and obstacles of a regulatory proposal mediated by the principles of the negotiated quality agreement.

Institutional evaluation, negotiated quality agreement, participation, regulation, counter-regulation.