In this paper we present an experience to promote and evaluate oral communication skills in undergraduate students. In order to improve employability, it is necessary to promote activities focused on communication skills, like the “Tournament 10 in 5 Business Idea" that we propose here. This tournament consists of making team presentations of a business idea in 5 minutes, drawing on 10 still images. Firstly, after each presentation, the jury gives feedback to each team to provide training for the next step. After the tournament, an in-depth interview with all the participants is performed to assess their expectations before the experience and their level of satisfaction. The main conclusion we highlight is that the presentation format is an original and creative oral communication tool. The tournament also encourages the participation of the students in their learning process.

Communicative competence, verbal communication, evaluation, university, career development, undergraduate student.